Very simply, direct selling is a way to sell products or services directly to customers, away from a retail location. A direct sales business allows you to connect with customers one-on-one, in groups, at events, through online sales, via social networking, catalog sales or by phone. People in the direct selling industry are independent contractors and are often referred to as advisors, associates, consultants, distributors or stylists.

A direct selling business is:

• A business opportunity based on the sales of a product or service direct to a consumer.
• An exciting opportunity to own your own business with a small start up investment.
• An excellent opportunity for women. About 75 percent of those working in direct sales are women.
• A growing industry: More than $100 billion worth of goods and services are sold annually through direct sales.
• A way to achieve balance in your life. You can set your own hours, become your own boss and earn according to your own ambition and efforts.

More People Purchase Through Direct Sales than Television and Online Shopping Combined! According to recent surveys, 55 percent of Americans have purchased goods or services through direct sales. That's more than the number who have purchased through television shopping and on-line computer services combined. A Lucky Charms direct selling opportunity is a viable option for people of all ages, genders and income levels. Direct Selling is an especially good opportunity for women who want more flexibility and control over their lives, and who:

• Have an entrepreneurial spirit.
• Like working with people.
• Desire a less structured working environment.
• Are looking to supplement their income without making a large investment.
• Want a lucky opportunity to earn an unlimited income.